FOR IMMEDIATE RELEASE

Puget Sound Blood Center Email Video Campaign Wins Prestigious Telly Award

JUNE 30, 2006, SEATTLE WA — Puget Sound Blood Center’s interactive campaign received honors at the 27th Annual Telly Awards announced earlier this month.  The Telly Awards is a highly respected competition and have become the premier honor for local, regional and cable television, advertising agencies and film and video production companies worldwide. 

The Blood Center’s interactive, Web-based email recruitment campaign was awarded a bronze Telly in the “Internet/Online Segments – Recruitment” category.  Produced by marketing communication firm Palazzo Intercreative, this series of videos portrays Blood Center patients, thanking the community for their life-saving donations. Palazzo also created an interactive, Web-based menu that visitors to the Blood Center’s site can navigate in order to view these videos.

The Blood Center adds this year’s Telly Award to a number of awards won for productions created to encourage donors, volunteers and others to become involved in Blood Center programs.  

Puget Sound Blood Center is an independent, community-based blood center with a long and unique tradition of blending community volunteerism, medical science and research to improve patients’ lives.  The Blood Center serves patients in more than 70 hospitals and outpatient clinics in 14 Western Washington serving patients with leukemia, cancer, burns, hemophilia and traumatic injuries who depend on transfusion and the breakthrough discoveries made by Blood Center scientists.   The Blood Center is internationally recognized as a leader in transfusion medicine and operates the world's largest transfusion service.  For more information on the Blood Center visit www.psbc.org. 

If you would like more information, contact Tom Butterworth at 206-292-6511 or pager 206-680-2610.

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