News & Events | Press Release: Puget Sound Blood Center’s Ad Campaign Strikes Gold in National Healthcare Marketing Awards

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Press Releases

FOR IMMEDIATE RELEASE

Puget Sound Blood Center’s Ad Campaign Strikes Gold in National Healthcare Marketing Awards

MAY 03, 2007, SEATTLE — Puget Sound Blood Center’s advertisement campaign, created by advertising agency, Palazzo Intercreative, won three gold medals, one silver medal, one bronze medal and one merit award in the 24th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report.

A record number of 4,300 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition in the U.S. The awards recognition was made by a national panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Palazzo was honored with gold awards for single newspaper ads for Puget Sound Blood Center – Research Leads To Cures and also received gold recognition for the Blood Center’s outdoor billboard titled Imagine Saving A Life. Other awards were a silver medal for a :30 second TV spot for Puget Sound Blood Center – Will You Help and a special merit award for multi-media creative materials promoting the Faces For Life, the Blood Center’s signature fundraising event.

Other awards received for Palazzo’s healthcare clients included a gold medal for Valley Medical Center print ads and a bronze for website design for Valley’s Washington Neuroscience Institute. Valley Medical Center is one of Puget Sound Blood Center’s customers.

“We are thrilled that our work for the Blood Center and Valley Medical Center is acknowledged as some of the best in the nation,” says Richard Roberts, Palazzo’s president and creative director. “As a full-service marketing communications agency, we are proud that recognition covered multiple media – television, newspaper, out-of-home, direct marketing and interactive.”

The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition in the U.S. The awards are sponsored by Healthcare Marketing Report, the leading national publication covering all aspects of healthcare marketing, advertising and strategic business development.

About Palazzo Intercreative
Palazzo Intercreative is a full-service marketing communications company that specializes in integrated creative solutions for healthcare, social services and life sciences clients. Palazzo Intercreative has over 17 years experience creating marketing tools and campaigns for over 120 public and private sector clients, including Puget Sound Blood Center, Valley Medical Center, Frazier Healthcare and Technology Ventures, Food Services of America, The Polyclinic, Fred Hutchinson Cancer Research Center, Casey Family Programs, Quorum Review, BioLife Solutions, Bill & Melinda Gates Foundation and Microsoft.

The attached ad samples are available for use in your publication.

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